UI / UX Case Study
SoundTribe
SoundTribe is a mobile app for discovering concerts and festivals based on each user's musical preferences. The project combines personalized recommendations with social features, turning the discovery of a new event into a shared experience.
- Category
- UI/UX Design / Mobile App
- Year
- 2023
The problem
Discovering music events is often scattered across different platforms. Users have to search for concerts and festivals separately, keep track of their favorite artists, and at the same time figure out who they can attend an event with. SoundTribe brings these actions together in one place — discovering relevant events, receiving personalized recommendations, connecting with others and accessing tickets directly.
Research & insights
Personalized discovery is at the core.
SoundTribe uses the user's musical preferences to recommend concerts and festivals that match their taste. Integration with streaming platforms makes these recommendations even more relevant and personalized.
Music is a social experience.
Attending a concert is not only about what you want to listen to, but also about who you want to experience it with. That is why the app allows users to find an event buddy, connect with people who share similar interests and organize group visits.
From discovery to ticket—all in one place
The single most-used action in the app required navigating through a tab bar, a menu, and a confirmation step.
Process & iterations
Rough flow sketches testing whether the log-first idea even made sense before touching Figma.
First clickable prototype — single-tap log button on the home screen, goal-setting pushed to later.
Final solution
Results
0%
week-two retention, up from 22%
0
tap to log a workout, down from 3
0.0×
more workouts logged per active user
Learnings
The fix wasn't a better goal-setting flow — it was removing the need for one before day one. Trust gets earned by the first log, not the first plan.