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Graphic Design / Packaging · 2025
Marea
A sea-salt brand launching into a crowded shelf — identity and packaging built to read as premium from a meter away.
A new brand on a shelf of legacy names
Marea had the better product but none of the shelf presence — competing against packaging that hadn't changed in twenty years.
Design language borrowed from the coast
Typography and texture pulled from tide lines and salt crystal, restrained to two colors.
Shelf-first, and it worked
The buyer who'd rejected the previous packaging approved this one in a single meeting.